How can companies measure the effectiveness of their non-monetary incentives in driving employee motivation and performance, and what strategies can they implement to continuously improve and evolve these incentives over time?

Companies can measure the effectiveness of their non-monetary incentives in driving employee motivation and performance by conducting surveys, analyzing employee feedback, tracking key performance indicators, and monitoring employee engagement levels. To continuously improve and evolve these incentives over time, companies can regularly review and update their incentive programs based on feedback, benchmarking against industry standards, and implementing new initiatives that cater to the changing needs and preferences of employees. Additionally, companies can consider offering a variety of incentives to cater to different preferences and motivations among employees, as well as providing opportunities for employees to provide input and suggestions for improving the incentive programs.