How can companies measure the impact of employees actively applying their soft skills in customer interactions, and what strategies can be implemented to track and improve the effectiveness of these skills over time?

Companies can measure the impact of employees applying their soft skills in customer interactions by collecting feedback from customers through surveys or reviews. They can also track key performance indicators such as customer satisfaction scores or repeat business rates. To improve the effectiveness of these skills over time, companies can provide ongoing training and development opportunities for employees, offer coaching and mentoring programs, and establish clear communication channels for employees to receive feedback and support. Additionally, implementing regular performance evaluations and setting specific goals related to soft skills can help track progress and identify areas for improvement.