How can a company measure the success of their CX Ambassadors in embodying the brand's values and mission while connecting with customers, and what strategies can be implemented to continuously improve their performance?

A company can measure the success of their CX Ambassadors by tracking customer satisfaction metrics, monitoring feedback and reviews, and evaluating employee engagement and retention rates. To continuously improve their performance, strategies such as regular training and development programs, setting clear performance goals and KPIs, implementing regular feedback sessions, and recognizing and rewarding top performers can be effective. Additionally, creating a strong company culture that aligns with the brand's values and mission can help CX Ambassadors better embody these principles in their interactions with customers.