How can companies ensure that their employees are fully aligned with the company's values and goals when empowered to deliver exceptional customer experiences?

Companies can ensure that their employees are fully aligned with the company's values and goals by clearly communicating expectations and providing regular training and feedback. Empowering employees to make decisions that align with the company's values and goals can also help ensure alignment. Recognizing and rewarding employees who exemplify the company's values and achieve its goals can further reinforce alignment. Additionally, fostering a positive company culture that promotes collaboration and open communication can help employees feel connected to the company's values and goals.