How can companies measure the effectiveness of their efforts to instill a customer-oriented culture within their organization, and what strategies can they use to continuously improve and evolve this culture over time?

Companies can measure the effectiveness of their efforts to instill a customer-oriented culture by conducting regular surveys or feedback sessions with customers and employees to gauge satisfaction and alignment with company values. They can also track key performance indicators related to customer service, such as response times and customer retention rates. To continuously improve and evolve this culture over time, companies can invest in ongoing training and development programs for employees, encourage open communication and collaboration across departments, and regularly review and update customer service policies and procedures based on feedback and industry best practices.