How can a brand effectively measure the success of its tone of voice in connecting with its target audience, and what strategies can be implemented to adjust and improve it if needed?

A brand can measure the success of its tone of voice by tracking engagement metrics such as social media interactions, website traffic, and customer feedback. Conducting surveys and focus groups can also provide valuable insight into how the tone is resonating with the target audience. To adjust and improve the tone of voice, brands can conduct A/B testing to compare different messaging styles, analyze competitor strategies, and regularly review and update brand guidelines to ensure consistency and relevance to the target audience.