How can companies effectively measure the impact of their customer-oriented culture on overall business success, and what strategies can they implement to continually enhance this impact over time?

Companies can measure the impact of their customer-oriented culture on overall business success by tracking key performance indicators such as customer satisfaction scores, retention rates, and customer lifetime value. They can also conduct regular surveys and feedback sessions to gather insights from customers and employees. To continually enhance this impact over time, companies can invest in training programs to ensure all employees are aligned with the customer-centric culture, use technology to streamline customer interactions and personalize experiences, and prioritize continuous improvement based on feedback and data analysis.