How can organizations ensure they are effectively utilizing social media platforms to not only gather customer feedback, but also actively engaging with customers to foster a positive customer experience culture?

Organizations can ensure they are effectively utilizing social media platforms by regularly monitoring and responding to customer feedback in a timely manner. They can actively engage with customers by creating interactive content, hosting live chats, and running polls or surveys to gather feedback. Additionally, organizations can showcase customer testimonials, share user-generated content, and provide timely updates on products or services to foster a positive customer experience culture. It is important for organizations to be authentic, transparent, and responsive on social media to build trust and strengthen relationships with customers.