How can businesses ensure that they are utilizing social media platforms effectively to not only gather customer feedback, but also actively engage with their audience in order to improve their Net Promoter Score and overall reputation in today's competitive digital landscape?

Businesses can ensure they are utilizing social media effectively by actively monitoring and responding to customer feedback in a timely manner. They should engage with their audience by creating meaningful and relevant content that encourages interaction and conversation. By implementing strategies such as hosting giveaways, polls, and live Q&A sessions, businesses can foster a sense of community and loyalty among their followers. Consistently analyzing data and metrics from social media platforms can help businesses identify areas for improvement and make informed decisions to enhance their Net Promoter Score and overall reputation in the competitive digital landscape.