In what ways can businesses ensure they are effectively utilizing social media platforms to not only gather customer feedback, but also actively engage with their audience to improve their Net Promoter Score and overall brand reputation in today's competitive digital landscape?

Businesses can effectively utilize social media platforms by actively monitoring comments, messages, and reviews to gather customer feedback. They can engage with their audience through responding to inquiries, addressing concerns, and providing valuable content that resonates with their target market. By consistently interacting with customers and providing timely responses, businesses can improve their Net Promoter Score and overall brand reputation. Additionally, businesses can leverage social media analytics to track engagement metrics, identify trends, and adjust their strategies to better meet the needs and expectations of their audience in the competitive digital landscape.