How can companies ensure that their employees are effectively utilizing the technology and digital tools provided to them in order to enhance customer experiences?

Companies can ensure that their employees are effectively utilizing technology and digital tools by providing comprehensive training and support. Regular communication and feedback sessions can help identify any issues or gaps in understanding. Setting clear goals and expectations for how technology should be used to enhance customer experiences can also help guide employees in their usage. Additionally, recognizing and rewarding employees who effectively utilize technology to improve customer experiences can motivate others to do the same.