How can companies ensure that their CX initiatives not only improve employee satisfaction and engagement, but also positively impact overall business performance and customer loyalty?

Companies can ensure that their CX initiatives improve employee satisfaction and engagement by involving employees in the planning and implementation process, providing training and support to help them deliver exceptional customer experiences. To positively impact overall business performance and customer loyalty, companies should align their CX initiatives with their overall business goals and objectives, measure the impact of these initiatives on key performance indicators, and continuously gather feedback from both employees and customers to make necessary improvements. Additionally, companies can create a customer-centric culture by recognizing and rewarding employees who consistently deliver outstanding customer experiences.