How can companies ensure that their customer experience reward programs not only boost employee engagement but also lead to long-term customer loyalty and retention?

Companies can ensure that their customer experience reward programs boost employee engagement and lead to long-term customer loyalty and retention by aligning the program with the company's values and goals. They should also provide training and resources to employees to effectively implement the program and create a positive customer experience. Regularly collecting feedback from both employees and customers can help identify areas for improvement and ensure the program is meeting its objectives. Additionally, offering personalized rewards and incentives can help strengthen relationships with both employees and customers, leading to increased loyalty and retention.