How can companies balance the need to instill customer orientation in their employees while also maintaining a productive and efficient work environment?

Companies can balance the need to instill customer orientation in their employees while maintaining productivity and efficiency by providing thorough training and clear expectations on customer service standards. They can also incentivize and reward employees for demonstrating customer-centric behaviors. Additionally, fostering a positive and supportive work culture that values both customer satisfaction and productivity can help employees feel motivated to prioritize both aspects. Regular feedback and communication channels can also help employees understand the importance of customer orientation while not compromising on productivity goals.