How can companies ensure that their use of technology in a remote CX environment maintains a human touch and does not feel impersonal to customers?

Companies can ensure that their use of technology in a remote CX environment maintains a human touch by personalizing interactions with customers through data-driven insights and segmentation. They can also leverage tools like chatbots and AI to provide quick and efficient customer service, while still offering opportunities for human interaction when needed. Additionally, incorporating video calls or virtual events can help create a more personalized and engaging experience for customers, making them feel valued and connected to the brand.