How can companies ensure that their personalized communication through technology maintains a human touch and doesn't come across as impersonal or robotic to customers?

Companies can ensure their personalized communication through technology maintains a human touch by incorporating personalization based on customer preferences and behaviors. They should use language that is conversational and empathetic, rather than overly formal or automated. It is also important to provide opportunities for customers to interact with a real person, whether through live chat, phone support, or personalized follow-up emails. Regularly gathering feedback and adjusting communication strategies based on customer responses can also help companies maintain a human touch in their personalized communications.