How can companies ensure that the use of virtual reality and augmented reality in storytelling aligns with their brand values and resonates with their target audience in today's digital age?

Companies can ensure that the use of virtual reality and augmented reality in storytelling aligns with their brand values by developing narratives that are consistent with their core messaging and values. They should also conduct thorough research to understand their target audience's preferences and interests in order to create content that resonates with them. Additionally, companies can collaborate with experienced storytellers and technology experts to ensure that the use of VR and AR enhances the overall storytelling experience and effectively communicates their brand message. Regularly collecting and analyzing feedback from their audience can also help companies refine their storytelling strategies and ensure they are effectively engaging their target audience in today's digital age.