How can companies leverage virtual reality technology to create personalized and interactive experiences that deepen customer engagement and loyalty in a digital-first world?

Companies can leverage virtual reality technology by creating immersive and interactive experiences that allow customers to engage with products and services in a personalized way. By using VR, companies can offer virtual tours, product demonstrations, or interactive games that make customers feel more connected to the brand. This can help deepen customer engagement and loyalty as it provides a unique and memorable experience that sets the company apart in a digital-first world. Additionally, companies can use VR to gather data on customer preferences and behaviors, allowing them to tailor future experiences to better meet customer needs.