How can companies effectively leverage user-generated content on social media to enhance brand loyalty and increase customer retention?

Companies can effectively leverage user-generated content on social media by actively engaging with their customers through comments, likes, and shares. By showcasing user-generated content on their own social media platforms, companies can create a sense of community and trust among their followers. Encouraging customers to share their experiences and opinions can help build brand loyalty and increase customer retention. Additionally, offering incentives or rewards for sharing user-generated content can further motivate customers to engage with the brand on social media.