In what ways can companies leverage user-generated content on social media to enhance their interactive campaigns and build stronger brand loyalty?

Companies can leverage user-generated content on social media by encouraging customers to share their experiences with the brand through hashtags or contests. This content can be used in interactive campaigns to create a more authentic connection with the audience. By showcasing user-generated content, companies can build stronger brand loyalty as customers feel valued and engaged in the brand's story. Additionally, user-generated content can help companies reach a wider audience and increase brand visibility on social media platforms.