How can businesses leverage customer testimonials and success stories to effectively showcase the impact of the changes made to their CX awards program, and further engage their customer base?

Businesses can leverage customer testimonials and success stories by showcasing real-life examples of how the changes made to their CX awards program have positively impacted customers. By sharing these stories, businesses can provide tangible evidence of the program's effectiveness and build credibility with their customer base. Additionally, featuring testimonials and success stories can help create a sense of trust and authenticity, as customers are more likely to believe the experiences of their peers. This can further engage the customer base by demonstrating the value and benefits of participating in the CX awards program.