How can companies leverage technology and digital tools to facilitate collaboration and communication between different CX-related roles, ensuring seamless integration and alignment of strategies for optimal customer experience delivery?

Companies can leverage technology and digital tools by implementing collaborative platforms such as project management software and communication tools to streamline communication between different CX-related roles. These tools can help teams share information, track progress, and coordinate efforts more effectively. Additionally, companies can use data analytics and customer relationship management systems to gather insights and feedback from customers, enabling them to tailor their strategies for optimal customer experience delivery. By integrating these technologies into their operations, companies can ensure seamless alignment and collaboration among different roles, ultimately enhancing the overall customer experience.