How can employees effectively leverage technology and digital tools to enhance customer interactions and personalize the customer experience, while still maintaining a sense of genuine connection and trust?

Employees can effectively leverage technology and digital tools by using customer relationship management (CRM) systems to track customer preferences and interactions. They can also utilize social media platforms to engage with customers in real-time and provide personalized recommendations. It is important for employees to balance technology with personal interactions by actively listening to customer feedback and addressing their concerns with empathy and understanding. By using technology as a tool to enhance rather than replace human connection, employees can build trust and foster genuine relationships with customers.