In what ways can businesses leverage technology to facilitate improved understanding and collaboration among different CX-relevant roles, and how can they measure the success of these technological solutions in enhancing customer satisfaction and loyalty?

Businesses can leverage technology by implementing customer relationship management (CRM) systems that provide a centralized platform for different CX-relevant roles to share customer data and insights. They can also use collaboration tools such as project management software and communication platforms to facilitate real-time collaboration among teams. Success can be measured by tracking key performance indicators such as customer satisfaction scores, Net Promoter Score (NPS), customer retention rates, and customer feedback on the effectiveness of the technological solutions in enhancing their overall experience. Additionally, businesses can conduct regular surveys and gather feedback from customers to assess the impact of technology on their satisfaction and loyalty levels.