How can businesses leverage customer testimonials on social media to not only measure brand reputation and customer loyalty, but also to drive sales and increase overall customer satisfaction?

Businesses can leverage customer testimonials on social media by regularly monitoring and analyzing feedback to measure brand reputation and customer loyalty. By showcasing positive testimonials, businesses can build trust with potential customers and drive sales through social proof. Responding to testimonials, both positive and negative, shows customers that their feedback is valued, ultimately increasing overall customer satisfaction. Additionally, businesses can use customer testimonials to identify areas for improvement and make necessary changes to enhance the customer experience.