In what ways can businesses leverage technology to enhance their customer experience initiatives and better measure their impact on customer loyalty and overall success?

Businesses can leverage technology by implementing customer relationship management (CRM) systems to track customer interactions and preferences, allowing for personalized experiences. They can also utilize data analytics tools to measure customer satisfaction and loyalty through metrics such as Net Promoter Score (NPS) and customer lifetime value. Additionally, businesses can use social media monitoring tools to gather feedback and insights from customers in real-time, enabling them to make data-driven decisions to improve their customer experience initiatives and overall success.