How can companies effectively leverage new technology, such as artificial intelligence and chatbots, to enhance their customer experience initiatives while still maintaining a human touch and preventing customers from feeling overwhelmed or disconnected?

Companies can effectively leverage new technology like artificial intelligence and chatbots to enhance customer experience by using them to streamline processes, provide quick and personalized responses, and offer 24/7 support. To maintain a human touch, companies should ensure that chatbots are programmed to transfer customers to live agents when needed and to use AI to gather insights on customer preferences and behavior for more personalized interactions. Additionally, companies should regularly gather feedback from customers to ensure that the technology is meeting their needs and not overwhelming them. By finding the right balance between technology and human interaction, companies can create a seamless and satisfying customer experience.