How can businesses leverage technology to enhance their continuous improvement in customer interaction strategies and ultimately drive success in today's digital age?

Businesses can leverage technology by implementing customer relationship management (CRM) systems to track customer interactions and preferences. They can also use data analytics to gain insights into customer behavior and tailor their strategies accordingly. Additionally, businesses can utilize automation tools to streamline processes and provide personalized customer experiences. By embracing technology in their customer interaction strategies, businesses can improve efficiency, increase customer satisfaction, and ultimately drive success in today's digital age.