How can companies effectively balance incorporating advanced technology into their customer experience strategies while still maintaining a personalized and human touch in their interactions with customers?

Companies can effectively balance incorporating advanced technology into their customer experience strategies by using data analytics to understand customer preferences and personalize interactions. They can also utilize AI-powered chatbots and virtual assistants to provide quick and efficient customer service. Additionally, companies can offer multiple communication channels, such as live chat and social media, to cater to different customer preferences. Ultimately, it is crucial for companies to train their employees to use technology as a tool to enhance, rather than replace, human interactions with customers.