In what ways can companies leverage advanced technology and human interaction to not only meet, but exceed customer expectations in today's digital age?

Companies can leverage advanced technology such as AI, machine learning, and big data analytics to personalize customer experiences, anticipate their needs, and provide real-time support. By combining these technologies with human interaction through chatbots, social media, and personalized customer service, companies can create a seamless omnichannel experience that exceeds customer expectations. Additionally, using technology to gather feedback and insights from customers can help companies continuously improve their products and services to meet evolving customer needs in today's digital age.