In what ways can companies leverage technology and data analytics to optimize their customer-centric initiatives and enhance overall business performance?

Companies can leverage technology and data analytics to optimize their customer-centric initiatives by utilizing customer data to understand preferences and behaviors, personalize marketing strategies, and improve customer service. By analyzing data, companies can identify trends and patterns to make more informed business decisions, leading to increased customer satisfaction and loyalty. Additionally, technology can streamline processes, automate tasks, and provide real-time insights, ultimately enhancing overall business performance and competitiveness in the market.