How can companies leverage social media influencers to gather customer insights and feedback on their products and services, and how can they use this information to drive innovation and growth within their organization?

Companies can leverage social media influencers by partnering with them to conduct surveys or polls among their followers to gather customer insights and feedback on products and services. This information can be used to identify trends, preferences, and pain points among customers, which can then be used to drive innovation and improve products and services. By analyzing the feedback received from social media influencers, companies can make data-driven decisions that lead to product enhancements, new offerings, and ultimately, drive growth within the organization.

Keywords

social media influencers customer insights feedback innovation growth

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