How can businesses use social media influencers to expand their reach and increase customer engagement in today's digital age?

Businesses can use social media influencers to expand their reach and increase customer engagement by partnering with influencers who have a large and engaged following that aligns with their target audience. By collaborating with influencers, businesses can leverage their credibility and trust with their followers to promote products or services. Influencers can create authentic and relatable content that resonates with their audience, ultimately driving traffic and sales for the business. Additionally, businesses can track the success of influencer campaigns through metrics such as engagement rates, click-through rates, and conversions to measure the impact on their overall marketing strategy.