How can companies effectively leverage social media platforms to promote and enhance engagement for their virtual events and online workshops?

Companies can effectively leverage social media platforms by creating engaging content that promotes their virtual events and online workshops. This can include teaser videos, behind-the-scenes footage, and interactive posts that encourage participation. Utilizing targeted advertising on platforms like Facebook and Instagram can help reach a larger audience and drive traffic to the event. Engaging with followers through live streams, Q&A sessions, and polls can also help build a sense of community and increase engagement for virtual events and online workshops.