How can companies leverage social media platforms and online communities to extend the reach and impact of their virtual events in strengthening customer connections and building a sense of community in remote CX rituals?

Companies can leverage social media platforms and online communities by promoting their virtual events through targeted advertising and engaging with followers through interactive content. By utilizing hashtags and tagging relevant influencers or partners, companies can increase visibility and attract a larger audience to their virtual events. Engaging with participants before, during, and after the event through live streaming, Q&A sessions, and polls can help build a sense of community and strengthen customer connections. Additionally, companies can encourage attendees to share their experiences on social media, creating user-generated content that further extends the reach and impact of the event.