How can companies leverage social media platforms to gather and analyze customer feedback in real-time to enhance their problem-solving processes and drive business growth?

Companies can leverage social media platforms by monitoring customer feedback in real-time through tools like social listening and sentiment analysis. By actively engaging with customers on social media, companies can address issues promptly and demonstrate their commitment to customer satisfaction. Analyzing customer feedback can provide valuable insights into areas for improvement, allowing companies to adjust their problem-solving processes accordingly. This proactive approach can lead to increased customer loyalty, positive brand perception, and ultimately drive business growth.