How can companies leverage social media platforms to gather real-time feedback from customers and measure the success of their customer-centric initiatives in today's digital age?

Companies can leverage social media platforms by actively monitoring customer comments, reviews, and messages to gather real-time feedback. They can also create polls, surveys, and interactive content to engage with customers and collect their opinions. By analyzing metrics such as likes, shares, comments, and customer sentiment, companies can measure the success of their customer-centric initiatives on social media. Additionally, using social listening tools and analytics can provide valuable insights into customer preferences, trends, and behaviors, helping companies refine their strategies and improve customer satisfaction in today's digital age.