How can companies ensure that their employees are effectively applying their improved soft skills in real-world customer interactions, rather than just during training or performance evaluations?

Companies can ensure that employees are effectively applying their improved soft skills in real-world customer interactions by providing ongoing coaching and feedback. This can help employees understand how to apply their skills in different situations. Additionally, creating opportunities for employees to practice their skills in real-world scenarios can help reinforce their learning. Companies can also integrate soft skills training into regular team meetings or discussions to keep the importance of these skills top of mind for employees. Regularly evaluating and recognizing employees who demonstrate strong soft skills in customer interactions can also help reinforce the importance of applying these skills in real-world situations.