How can companies effectively leverage social media platforms to gather real-time feedback from customers and enhance their customer-centric culture?

Companies can effectively leverage social media platforms to gather real-time feedback from customers by actively monitoring their social media channels for comments, messages, and reviews. They can also use polls, surveys, and interactive features to engage with customers and collect feedback. By responding promptly and transparently to customer feedback on social media, companies can show that they value their customers' opinions and are committed to improving their products and services based on their input. This can help enhance their customer-centric culture by demonstrating a willingness to listen, adapt, and prioritize customer satisfaction.