How can companies effectively leverage social media platforms to gather real-time feedback from customers and improve their customer-centric initiatives?

Companies can effectively leverage social media platforms by actively monitoring and engaging with customer comments, reviews, and messages in real-time. They can also create surveys and polls on social media to gather feedback directly from customers. Utilizing social listening tools can help companies track conversations and trends related to their brand and industry, allowing them to address issues and make improvements quickly. Additionally, companies can use social media to showcase their customer-centric initiatives and gather feedback on new products or services.