How can teams leverage social media platforms to gather real-time feedback and customer sentiment in order to continuously improve the customer experience?

Teams can leverage social media platforms by monitoring mentions, comments, and direct messages from customers to gather real-time feedback on their experiences. By analyzing trends and sentiments expressed on social media, teams can identify areas for improvement and make necessary adjustments to enhance the customer experience. Engaging with customers on social media also allows teams to address concerns promptly and show customers that their feedback is valued, ultimately building trust and loyalty.

Keywords

social media real-time feedback customer sentiment customer experience engagement

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