In what ways can companies use social media platforms to humanize their brand and connect with customers on a more personal level, ultimately improving the overall customer experience?

Companies can use social media platforms to humanize their brand by showcasing behind-the-scenes content, sharing employee stories, and engaging with customers in a conversational and authentic manner. By responding promptly to customer inquiries and feedback, companies can show that they value their customers and are committed to providing excellent service. Using social media to share user-generated content and customer testimonials can also help build trust and credibility with the audience, ultimately enhancing the overall customer experience and fostering stronger connections with customers.