How can employees leverage social media platforms to enhance their efforts in building long-term customer relationships?

Employees can leverage social media platforms to enhance their efforts in building long-term customer relationships by engaging with customers in real-time, providing personalized responses to their inquiries, and sharing valuable content that adds value to their lives. They can also use social media to gather feedback from customers, showcase positive reviews and testimonials, and create a sense of community around their brand. By consistently interacting with customers on social media, employees can strengthen relationships, increase brand loyalty, and ultimately drive long-term customer satisfaction and retention.