How can companies leverage social media platforms to enhance communication between employees and customers in order to collect meaningful feedback for employee evaluations?

Companies can leverage social media platforms by creating private groups or channels where employees and customers can interact and provide feedback. This allows for open and transparent communication between all parties involved. Companies can also use social media to conduct surveys or polls to gather feedback from both employees and customers. By actively engaging with both groups on social media, companies can gain valuable insights that can be used for more accurate and comprehensive employee evaluations.