In what ways can companies leverage social media platforms to gather feedback and measure the impact of their CX guidelines on customer satisfaction and loyalty?

Companies can leverage social media platforms to gather feedback by actively monitoring comments, messages, and reviews from customers. They can also use surveys and polls on social media to directly ask for feedback on their CX guidelines. Additionally, companies can analyze engagement metrics such as likes, shares, and comments to measure the impact of their CX guidelines on customer satisfaction and loyalty. By listening to customer feedback on social media, companies can make necessary adjustments to their CX guidelines to improve overall customer satisfaction and loyalty.