In what ways can teams ensure that they are consistently gathering and utilizing customer feedback to drive innovation and improve their products or services?

Teams can ensure they are consistently gathering and utilizing customer feedback by implementing regular surveys, focus groups, and feedback forms. They can also leverage social media platforms to engage with customers and gather real-time feedback. Additionally, teams should analyze feedback data to identify trends and patterns, prioritize areas for improvement, and develop innovative solutions based on customer insights. It is crucial for teams to have a systematic process in place to collect, analyze, and act on customer feedback in order to drive continuous innovation and improvement in their products or services.