How can companies leverage social media platforms to amplify the impact of CX ambassadors on customer retention and brand loyalty?

Companies can leverage social media platforms by encouraging CX ambassadors to share positive experiences and engage with customers online. By creating compelling content and encouraging ambassadors to share it, companies can reach a wider audience and increase brand visibility. Companies can also use social media to gather feedback from customers and track sentiment, allowing them to make improvements to their customer experience strategies. Additionally, companies can reward and recognize their CX ambassadors on social media, which can help build a stronger relationship with them and increase their advocacy for the brand.