In what ways can businesses utilize social media platforms to not only address customer complaints in real-time, but also proactively engage with customers to prevent potential issues from arising?

Businesses can utilize social media platforms to address customer complaints in real-time by monitoring their social media channels regularly and responding promptly to any negative feedback. They can also proactively engage with customers by regularly posting updates, promotions, and engaging content to keep customers informed and satisfied. By actively listening to customer feedback on social media, businesses can identify potential issues before they escalate and take proactive steps to address them, ultimately improving customer satisfaction and loyalty.