In what ways can companies leverage social media platforms to enhance their customer service strategies and better engage with customers in the digital age?

Companies can leverage social media platforms to enhance their customer service strategies by providing real-time responses to customer inquiries and feedback. They can also use social media to proactively reach out to customers, gather insights through monitoring conversations, and personalize interactions. By utilizing social media platforms, companies can create a more transparent and authentic relationship with customers, ultimately increasing customer satisfaction and loyalty in the digital age.