How can businesses leverage social media platforms to gather and analyze customer feedback in order to improve their overall customer experience strategy?

Businesses can leverage social media platforms to gather customer feedback by actively monitoring comments, messages, and reviews from customers. They can also create polls, surveys, and feedback forms to encourage customers to share their opinions. Analyzing this feedback can help businesses identify trends, preferences, and areas for improvement in their customer experience strategy. By responding promptly and transparently to customer feedback on social media, businesses can show their commitment to addressing customer concerns and improving their overall customer experience.